CBS News

Role

Designer and motions graphics artist.

Task

Reposition the CBS brand as a neutral news source based in fact and trust. Highlight the morning and evening news sessions with key emphasis on the well-known reporters who are the face of these segments.

Collaborated with the Design Director to create a bold and eye catching brand that plays off of the history of the CBS logo, SMPTE color bars, and incorporates circles and dividing lines to visually connote what it means to be “at the center of the news.”