Starbucks Oleato

Role

Designer and storyboard artist.

Task

360 campaign for the launch of Starbucks’ new Oleato extra virgin olive oil drink line. I developed the OOH placements, led concept for a New York Times ad, and edited storyboards for in-feed and video social posts.

Impact

  • Caused viral discussions on socials and sustained coverage in the news from initial launch to availability in stores across the nation (TWSJ, CNN, Today)

Team

Creative Director: Sarah Fisher

Art Director: Nic Allstott

Copy Writers: Kyle Kimball & Kacy Emmett

Storyboard Artist: Chelsea Low

Production: Cailey Gribben

Account: Stacey Zimmerman