Google Search On
Design / Illustration
Search On is one of Google's two big annual events relaying recent developments of the company and introducing new technology advances to the public. The team was tasked with pre- and post-event digital advertising for 2021 and 2022. This included social headers across platforms, an email press invitation, and paid banner placements on Reddit.
Search On | '21 was all about adventure and discovery. This was highlighted by the announcement of Google's new maps features.
Search on 22 reshaped how digital natives can use Google, displaying new use cases for downloading the Google App to use in daily life.
Search On | '21
Select pre-event banners and press invite
Select post-event Reddit banners
Measured Success
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Increase in viewership to 2.3M.
Increase in mentions YoY.
Increase in post-event clicks.
Search On 22
Select pre-event organic and paid banners and posts. These were both for announcing and reminding people to tune-in.
Day-of tune-in messaging
Post-event Reddit takeover
Other Team Members:
Art Director: Nic Allstott
Sr. Designer: Jackie Dempsey (Search On 22 only)
Animator: Matt Brown (Search On 22 only)
Producer/Project Manager: Brandon Figueroa
Account: Jane (Huh) Valente